From The Press

Sri Lanka Tourism focused on a multimedia strong marketing programme at the TUR International Tourism Fair where leading destination marketing companies partnered.

After a lapse of 10 years, Sri Lanka took part in the b2b drive given the strong growth we are experiencing, Sri Lanka Tourism Promotions Bureau Chairman Dr.Rohantha Athukorala said.

With the upward trend in Norway, Denmark and Sweden, Sri Lanka Tourism has launched focused marketing activations mainly online via direct mail, film based marketing and digital tweaks while an aggressive below the line campaign is been launched in the next quarter.

Leading tour operators and media from Scandinavia that attended the Sri Lanka Tourism press conference.