From The Press

In thebackdrop of Sri Lanka Tourism crossing the $1.6 billion dollars in revenue asat end July 2015, the Scandinavian market has catapulted by 31.9% clocking in30,825 visitors making it one of the best recipients post the government changein January 8, said Chairman Sri Lanka Tourism Promotions Bureau Dr. RohanthaAthukorala.

With the increasingtrend in Norway, Denmark and Sweden Sri Lanka Tourism has launched focusedmarketing activations mainly online via direct mail, film based marketing anddigital tweaks whilst an aggressive below the line campaign will be launchedlater this month, said Chairman Athukorala. Sri Lanka has chalked out a strongplan to take high ground at this year’s TUR Travel and Trade Fair 2015 to bestaged in Stockholm, Sweden on the positioning, “ One Island a ThousandTreasures,” he said.

Whilst wewill highlight the “ 8 wonderful experiences in 8 wonderful days – thatincludes beach, wild life, culture, heritage, Ayurveda, festivals and people wewill use a multi pronged marketing strategy. This will include where visitorscan experience Ceylon Tea in the dedicated ‘Ceylon Tea Boutique’ and theauctioning of a beautiful Ceylon sapphire in a unique private- publicpartnership. This will cut the Sri Lanka Pavilion away from from othercompetitor destination as a unique island destination with a thousandtreasures, said Athukorala. It was only last week that Sri Lanka TourismPromotions Bureau proclaimed the “Ceylon Tea’ theme at World a Travel Mart thatwill be staged in London in November. The country is registering a 16.8%visitor growth as at end July ‘ With the new advertising campaign that will hitthe market place later during the year Sri Lanka Tourism will once again getback the lost glory, added Athukorala.

Denmark isthe lead source market recording a visitor arrivals of 10,334 at a growth of34.5% followed by Sweden with 9,506 travellers at +26.4% whilst Norway andFinland also has registered doubled digit growth which explains the newopportunity for Sri lanka, said SLTPB in the communique. The 2015 edition ofthe Sri Lanka’s thrust of the Scandinavian market will include a road showwhere top sixty Scandinavian destination marketing companies( DMC’s) willfollow a country presentation which will profile the country emphasizing thenew products that will explain changing tourism backdrop in the last fouryears, he said.